Online Video is a Powerful Way to Persuade
In Spring 2009, Dr. BJ Fogg and Enrique Allen of the Persuasive Technology Lab at Stanford University taught a new course focused on how online video can change people’s behaviors.
“Persuasive Online Video: Methods and Metrics for Changing Behaviors”
Computer Science 377v
In this course, we studied new methods for creating persuasive video, with a focus on metrics in guiding iterative design. Students created videos and campaigns to achieve target behaviors of their own choosing.
We plan to teach this course again. To get updated about future versions of this class, Join our Facebook Group.
Dr. BJ Fogg founded the Persuasive Technology Lab at Stanford University, where he directs research and design. In addition, he devotes at least half his time to industry projects and innovations, all of which focus on using technology to change behaviors in positive ways.
BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change and Texting 4 Health: A Simple, Powerful Way to Change Lives. BJ also created and directed the recent conferences on “Texting 4 Health” and “Video Matters.” He is current ly completing a new edited volume entitled The Psychology of Facebook.
Contact: bjfogg@stanford.edu